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Target Halloween SEM 2020

 
 

Target Halloween SEM 2020

Worked along our SEM team within Target Creative to bring to life Halloween 2020. With the many challenges that 2020 brought this year we wanted Halloween to feel fun, easy spooky and not scary. Halloween 2020 was on a Saturday this year so, the team took a fun and playful twist on this holiday by incorporating a modern carnival theme. We created all the seasonal marketing within the Target stores for the holiday.

 

Working Team

Halloween Dream Team ✨

ACD: Ted Halbur

Designers: Alex Perez, Raul Villanueva, Lucy Winter, Ed Hernandez and Chloe Payne

EM: Davinia Roberts

Strategist: Erin Nelson

Copy Writer: Betsy Alle

PM: Jenna Wade

PD: Emma Monson

And our lovely and super talented Illustrator Clark Orr 🔥