Target Halloween SEM 2022
Bringing nature into the stores this Halloween season. This year the trend was to spend more time in nature and really just go all out. All out for your halloween party, halloween costume or even the crazy halloween decorations in your yard. Approaching the season with an eye catching color palette to dress the stores in the spirit of halloween. With hidden eyes peaking out at you in the bushes or a friendly owl giving your directions this SEM set was ready to wow guests.
Working Team
ACD: Heidi Schellum
AD/Designers: Brenda Schreurs, Kelvin Lee, Iglika Petrov, Alexis Perry and Chloe Payne
EM: Lori Lickteig
Strategist: Erin Cry
Copy Writer: Cecily Meller
PM: Connor Lane
PD: Emma Monson
Producer: Ben Haenel
Illustrators: Skinny Ships